The idea behind PR is to increase the visibility of your brand in a way that’s beneficial to your brand. Over the last year several companies have proved that they can do the first part, but they really don’t have a grasp on how to make it beneficial…
1. Somerfields Easter Gaffe
In April of 2007, [...]

I was asked to speak yesterday at the Public Relations Society of America’s T3 (Theory, Tactics, and Technology) for PR conference on the 30th floor of the Reuters building in Manhattan, and then again today for a PRSA breakfast meeting in downtown DC at the NEA building. At each conference I was on the [...]

It’s important for an agency and a client to understand each other’s language when discussing search engine optimization efforts. It’s important because the language of search engine optimization involves a number of measurements which mean different things to different people.
A small poll recently indicated that one of the biggest concerns in the search marketing industry [...]

Will the increased adoption of personalized search and the advent of Google universal search make the lives of search marketers more difficult? It certainly has the potential as more video, maps and other features begin to show up in the SERPs and push more “traditional” results off the first page. I could go into how [...]

On Sunday, several members of the RBDRodeo team attended the first meeting of the Virginia Search Engine Marketing Meetup Group. Many different topics were discussed, and thanks to the varying levels of experience present, we had a nice mix and were able to look at different topics from a variety of different perspectives.
One of [...]

I had the pleasure of speaking at a dinner this week hosted by the Calvert Group, a socially responsible investment firm. The topic was how social media might be used for SRI investors. I was part of a lively panel of speakers, including Brian Reich (Cone Communications), Mike Ford (political strategist, Dean campaign), [...]

A social media entry page is a page that doesn’t lie under your site’s domain. Rather, it remains under your control off-site. Social media websites such as MySpace allow you to design and edit content while engaging visitors and potentially gaining search engine visibility for your brand from the social media entry page. This entry [...]

Not another SEM blog I hear you cry. Heck, Lee Odden has over 350 of them on his Biglist of Search Marketing Blogs. So is there room for another blog in this crowded field? The answer is emphatically “Yes“.
So what’s going to appear on this blog? What is going to differentiate [...]