Not another SEM blog I hear you cry. Heck, Lee Odden has over 350 of them on his Biglist of Search Marketing Blogs. So is there room for another blog in this crowded field? The answer is emphatically “Yes“.

So what’s going to appear on this blog? What is going to differentiate it from the crowd? Well, let’s start off with a note or two on what is not going to appear on this blog. This blog is not going to be a “me too” site, where the same news that has broken across the blogosphere is going to appear in the same format here. There are many other blogs that already handle the topic of breaking news in this industry, and to attempt to do the same without a full time staff dedicated to this blog would be a foolhardy prospect. So what is going to appear here, and who is involved? Well, the answer to the second part is that this blog is going to have posts from the RedBoots Digital team. The answer to the first part is that we’re going to be posting on a variety of Marketing topics as we find interesting items through our daily work in the RedBoots Rodeo. Topics will range from Search Engine Optimization (SEO) to Pay Per Click (PPC) to Social Media Optimization (SMO) to Search Agency issues to general Digital Marketing to Marketing for Non-Profits. If we learn something that we think would be of benefit to those outside our company, we’re going to share. If we have a unique perspective on a topic, then we’re going to share (that’s the one exception to the ‘me too’ rule).

We are going to aim to write interesting and informative topics that’ll have you coming back for more, and we’re going to encourage you, the reader, to comment on any of the posts that we put out there. Tell us what you like, tell us what you don’t like, and we’ll do our best to make this a go-to site for your feed reader.

Filed under: Administration on Monday, June 4th, 2007 by Simon Heseltine |
You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.