I was asked to speak yesterday at the Public Relations Society of America’s T3 (Theory, Tactics, and Technology) for PR conference on the 30th floor of the Reuters building in Manhattan, and then again today for a PRSA breakfast meeting in downtown DC at the NEA building. At each conference I was on the same panel as Greg Jarboe of SEO-PR, and Melanie Mitchell of AOL.

 The first presentation was the last of the day in the conference, and unusually for a conference, they were running ahead, so instead of the 45 minutes that we’d planned for, we had a full hour to give our presentations and answer questions. The topic for that presentation was SEO, SEM & RSS for PR.

The second presentation, in DC, was a breakfast seminar, which meant that we were the only game in town. Unfortunately Greg Jarboe’s plane wasn’t in town, and was actually still in NYC, so the presentation went ahead with the remaining 2 of us. The topic of this presentation was different to that of the day before, in that it also dealt with Social Media topics, this, combined with the increase in speaking time to 20+ minutes each (with no Greg), meant that we were able to cover much more content, although it has to be said that the content was covered in earlier sessions in the NYC seminar.I have uploaded a copy of my slides to the resources section of this site (the NYC slides are a subset of the DC ones, so if you attended NYC, you’re getting a bonus), so feel free to download and peruse them, and if you have any questions you can either comment here, or drop me an email at the address in the presentation.

Filed under: Reputation Management, Social Marketing on Wednesday, June 20th, 2007 by Simon Heseltine | 1 Comment
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