We’ve worked with many nonprofit organizations over the years. Without fail, we find that nonprofits tend to make the same common mistakes when it comes to search engines:
Mistake #1: Autopilot Pay Per Click Campaigns
You take the Google tutorial, set up a campaign and log in to the Google interface a few weeks (or maybe a [...]

If you’re an advocacy group that is looking to get attention for your cause on the web, then Universal Search gives you a great opening that you can take advantage of, if you’re fast enough! Universal Search is still new enough (having been launched in early June of this year) that most people are unaware [...]

Imagine that you’ve put a lot of effort into landing a new customer, only to have them decide at the last minute not to go with you. You can’t understand why. Your prices were competitive, you provided some great references, and your products / services match your competition, in fact they’re better than [...]

Last week I read yet another excellent post by Avinash Kaushik over at Occam’s Razor on the metrics that should be tracked for content sites. It gave some excellent metrics to get started with, but there are a few more additional metrics that I believe can increase your insight into your content site.
The analysis work [...]

The following post includes takeaways from the WOM: Learn It, Do It Series.
Everyone is a fan of something. There are fans of your products and services, and of the experience you are providing. With word of mouth marketing, we can give people a reason to talk, and make it easier for the conversation to take [...]

The CEO blog has been around for a while now, and has been used effectively by some, and poorly by others. So what makes it the right move for your company?

Does your CEO have the time to devote to writing the blog, or is the plan to farm the writing out to [...]

I’ve been beating the drum about reputation management and social media (mostly at Search Engine Strategies conferences) for a while now, so I’m glad to see the new Citizen Marketers book getting some attention and spawning another round of conversations about authentic engagement, especially in the nonprofit world.
Here’s the problem: Most organizations (.coms and [...]

I have been building websites for over 10 years. In that time, I’ve created a slew of ugly designs. I’ve also used un-search engine friendly ways and means when I didn’t know better, like intro or splash pages, poorly generated/coded image maps, Flash, and content management systems that generate all sorts of ampersands and equal [...]

Challenge
Take a rapidly growing online university that was looking to further leverage paid search, and optimize their PPC campaigns to deliver the maximum number of qualified leads at the lowest price all while staying within a fixed budget. 

At the start of the project the cost per lead was much higher then desired and their initial [...]

Google and Yahoo both offer tools for webmasters to ascertain the current status of their site in the engines. In Google, if you want to know the number of pages indexed you run a “site:” command, and if you want to know the number of incoming links you run a “link:” command. In [...]