Comments on: Spreading your Corporate Footprint using Google Universal Search

By: Universal and Blended Search | RedBoots Digital Rodeo

Universal and Blended Search | RedBoots Digital Rodeo — Mon, 20 Aug 2007 19:18:49 +0000

[...] = “http://rbdrodeo.com/2007/08/20/universal-and-blended-search/”; Having covered the topic of Universal Search on this blog, this session is going to be interesting, as there should be a lot of insight from [...]

By: Search Engines and Relevancy

Search Engines and Relevancy — Mon, 20 Aug 2007 11:42:23 +0000

[...] Ok, so how is this relevant to Search Marketing? Search engines live and die by the relevancy of their results. If Google were to suddenly become less relevant than other engines, people would, most likely, eventually drift away to the more relevant sites. After all, if you frequently can’t find what you’re looking for on one site, but you can on another, you’ll eventually stop looking on the first. This is Google’s big fear, and why the continue to work on and improve the relevancy of their search results, by such methods as Universal Search. [...]

By: Wikipedia - Social Media Overview

Wikipedia - Social Media Overview — Wed, 15 Aug 2007 12:01:36 +0000

[...] be one facet of an ongoing positive reputation management campaign that can help spread your footprint. Creating content (that you have the power to edit) on a highly visible social media site can [...]

By: 5 Reasons for Continual Search Optimization

5 Reasons for Continual Search Optimization — Mon, 13 Aug 2007 17:51:05 +0000

[...] Engines change their display format. Google now has Universal Search, that incorporates images, videos, news results, blog results, patent applications, and much more [...]

By: Social Media - An Overview

Social Media - An Overview — Mon, 06 Aug 2007 19:25:50 +0000

[...] developing a social media strategy, they run the risk of lagging behind, especially in these post Universal Search days. But what is social media, and how do you market to [...]

By: Nonprofits and Search Engines: Top 5 Mistakes

Nonprofits and Search Engines: Top 5 Mistakes — Tue, 31 Jul 2007 14:58:34 +0000

[...] over half the total searches that take place each day on the Web. Google’s new practice of “Universal Search” means that results from vertical channels such as Google video and Google images, (heavy social [...]

By: How Advocacy Groups can take advantage of Universal Search

How Advocacy Groups can take advantage of Universal Search — Mon, 30 Jul 2007 13:07:11 +0000

[...] If you’re an advocacy group that is looking to get attention for your cause on the web, then Universal Search gives you a great opening that you can take advantage of, if you’re fast enough! Universal [...]

By: Online Reputation Management Basics

Online Reputation Management Basics — Fri, 27 Jul 2007 11:03:48 +0000

[...] to buckle down and work at it. Of course, it’s much better to be proactive than reactive, so work on getting those listings, videos, images, podcasts, blogs, etc optimized now, and the naysayers will have a much harder time breaking into your search space in the first [...]

By: Reputation Management in Search Engines Not A Balancing Act | RBD Rodeo

Reputation Management in Search Engines Not A Balancing Act | RBD Rodeo — Mon, 23 Jul 2007 04:14:39 +0000

[...] Universal Search, and other search engines likely to quickly follow suit, spreading your corporate footprint through search results is quickly becoming a necessity. Videos, images, podcasts, blogs, news [...]

By: Nan Dawkins

Nan Dawkins — Mon, 09 Jul 2007 20:27:33 +0000

A proactive approach is certainly the best way to go. All organizations should have an active program for developing enterprise generated media to sew up shelf space in the rankings. However, if there is a real problem — like bad customer service — drowning out negative CGM can turn into a never ending game that may take more time and cost more money than simply addressing the real problem. Bottom line: Rule #1 is don’t screw your customers. If you make them happy, your chances of dealing with a nasty reputation management problem are greatly reduced.