Comments on: I’m all for Integration, but… http://endlessplain.com/2007/07/10/im-all-for-integration-but/ Digital Marketing Services Thu, 04 Dec 2008 02:30:39 +0000 http://wordpress.org/?v=2.6.5 By: Tami M. Forman http://endlessplain.com/2007/07/10/im-all-for-integration-but/#comment-12 Tami M. Forman Thu, 12 Jul 2007 13:45:45 +0000 http://rbdrodeo.com/2007/07/10/im-all-for-integration-but/#comment-12 Jeff, Thanks for the reply! What is the nature of your concern with regard to the Registry? The intention is to make life *easier* for marketers, not harder, so I'd love to know why you fear the opposite might be true. Thanks, Tami Jeff,
Thanks for the reply! What is the nature of your concern with regard to the Registry? The intention is to make life *easier* for marketers, not harder, so I’d love to know why you fear the opposite might be true.

Thanks,
Tami

]]> By: Jeff Herrity http://endlessplain.com/2007/07/10/im-all-for-integration-but/#comment-9 Jeff Herrity Wed, 11 Jul 2007 19:11:28 +0000 http://rbdrodeo.com/2007/07/10/im-all-for-integration-but/#comment-9 hi Tami Thanks for the respsonse and the clarification. Like I said, I'm all for Integration - and anything that will help my clients see greater success with their campaigns and other email initiatives. I think a lot of people had an eyebrow raise at the wording of the statement. I'm very supportive of the work of the Email Experience Council - and I am becoming a participant - so my kudos to the work and team of the Council. I think it's the Sender Score technology that has many people worried - and we must make sure as emarketers that compliance isn't a hindrance to message or goal. Thanks for responding and I look forward to future dialogs with you and Return Path. thanks jeff hi Tami

Thanks for the respsonse and the clarification. Like I said, I’m all for Integration - and anything that will help my clients see greater success with their campaigns and other email initiatives. I think a lot of people had an eyebrow raise at the wording of the statement.

I’m very supportive of the work of the Email Experience Council - and I am becoming a participant - so my kudos to the work and team of the Council. I think it’s the Sender Score technology that has many people worried - and we must make sure as emarketers that compliance isn’t a hindrance to message or goal.

Thanks for responding and I look forward to future dialogs with you and Return Path.

thanks
jeff

]]> By: Tami M. Forman http://endlessplain.com/2007/07/10/im-all-for-integration-but/#comment-8 Tami M. Forman Wed, 11 Jul 2007 19:01:50 +0000 http://rbdrodeo.com/2007/07/10/im-all-for-integration-but/#comment-8 Jeff, Hello there! I'm from Return Path and need to correct a few things in your post. First, the DMA is not acquiring or merging with any part of Return Path. The DMA acquired the Email Experience Council, a trade association that has established itself as a leader in the email space. Return Path is a member (alongside many other companies) of the EEC. The DMA will be merging the EEC into its existing email council, which Return Path also takes part in. Separately the DMA is launching a Reputation Registry which will be powered by Return Path's Sender Score technology. The Registry will be completely free for DMA members. It will allow members to quickly and easily determine if there email is properly authenticated according to existing ISP protocols (including SPF, SenderID, DomainKeys and DomainKeys Identified Mail). DMA members are already required to have all their email authenticated but this requirement has not been strictly enforced because of difficulties determining compliance. The Registry will more easily allow the DMA to monitor this requirement. The goal of both the DMA and Return Path is to help marketers meet the standards that will be their email delivered. Sorry for such a long-winded comment. I realize the simultaneous release of two different initiatives makes this somewhat confusing. If you have additional questions or would like to speak about this more, please feel free to call or email me. Thanks, Tami Tami Monahan Forman Director of Customer Marketing Return Path, Inc. web: www.returnpath.net voice: 646-367-3905 email: tami.forman @ returnpath.net Jeff,
Hello there! I’m from Return Path and need to correct a few things in your post. First, the DMA is not acquiring or merging with any part of Return Path. The DMA acquired the Email Experience Council, a trade association that has established itself as a leader in the email space. Return Path is a member (alongside many other companies) of the EEC. The DMA will be merging the EEC into its existing email council, which Return Path also takes part in.

Separately the DMA is launching a Reputation Registry which will be powered by Return Path’s Sender Score technology. The Registry will be completely free for DMA members. It will allow members to quickly and easily determine if there email is properly authenticated according to existing ISP protocols (including SPF, SenderID, DomainKeys and DomainKeys Identified Mail). DMA members are already required to have all their email authenticated but this requirement has not been strictly enforced because of difficulties determining compliance. The Registry will more easily allow the DMA to monitor this requirement. The goal of both the DMA and Return Path is to help marketers meet the standards that will be their email delivered.

Sorry for such a long-winded comment. I realize the simultaneous release of two different initiatives makes this somewhat confusing. If you have additional questions or would like to speak about this more, please feel free to call or email me.
Thanks,
Tami

Tami Monahan Forman
Director of Customer Marketing
Return Path, Inc.
web: http://www.returnpath.net
voice: 646-367-3905
email: tami.forman @ returnpath.net

]]> By: jsmith http://endlessplain.com/2007/07/10/im-all-for-integration-but/#comment-7 jsmith Tue, 10 Jul 2007 18:00:38 +0000 http://rbdrodeo.com/2007/07/10/im-all-for-integration-but/#comment-7 I'm with you Jeff that this could be a costly hoop. I guess the idea is to set standards and prevent spam, but my spam filter does a pretty good job without any reputation registry. Now organizations are going to have to monitor the registry to prevent one vocal critic who can't find the unsubscribe link from ruining delivery rates. Also to be on the registry may require certain pieces of content be placed in your emails. This could be best practice or it could be a pain. This seems like a good way for the DMA to cash in on this "new fangled email thing" and one more hurdle for organizations have to jump over to connect with their supporters. I’m with you Jeff that this could be a costly hoop. I guess the idea is to set standards and prevent spam, but my spam filter does a pretty good job without any reputation registry.

Now organizations are going to have to monitor the registry to prevent one vocal critic who can’t find the unsubscribe link from ruining delivery rates.

Also to be on the registry may require certain pieces of content be placed in your emails. This could be best practice or it could be a pain.

This seems like a good way for the DMA to cash in on this “new fangled email thing” and one more hurdle for organizations have to jump over to connect with their supporters.

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