Candidates are increasingly using social media and many have a significant presence on several different social networks such as MySpace and Facebook. Fred Stutzman (TechPresident) has a great post on Senator Dodd’s use of the new social network aggregator tool, MyLifeBrand, which attempts to solve the problem of connecting supporters across multiple networks. [...]

I’m in love with reputation management. I think it’s of utmost importance to know what people are saying about you, your employer, your clients, and the places you send your business.
Growing up around a father who works in socially responsible investing, I’ve learned to think about environmentally friendly practices, fair labor and workplace practices, human [...]

“THE DIRECT MARKETING ASSOCIATION ON Monday announced an agreement to merge its Email Marketing Council (EMC) into the Email Experience Council (EEC), and also said it will team with Return Path’s Sender Score unit to launch an Email Reputation Registry for its 3,600 member companies. ” (from MediaPost Publications- read the full article here)
Of course [...]

Google, Google, Google, was how Chris Boggs recently started one of his articles. He talked about Google attempting to invade every aspect of our lives, and he was right. Of course they have search, they’ve moved into the business documents business, they have social media sites, email, analytics, etc, and today they’ve purchased [...]

I was in Europe when “I’ve Got a Crush on Obama” started gaining steam on You Tube. The first stop on my trip was Berlin and as I ran past what is left of the old Checkpoint Charlie early one morning, I pondered whether the Wall would have been possible if You Tube had been [...]

It used to be that you would have ten text search results in Google, of which only 1 or 2 could come from a single domain. So if you wanted to dominate your SERP (Search Engine Results Page), you’d need to get at a minimum 5 domains ranking well for your name. [...]