Search Engine Optimization is a continual process, it is not a once and done initiative. As intuitive as that seems for those of us in the industry, for those who are not I wanted to put a post together to explain why that statement is indeed correct.

Search Engines change their ranking algorithms. Sure [...]

A major challenge for non-profits is being able to spread the word about their organization with a limited advertising budget.  With online advertising costs on the rise the challenge is even greater, especially since more pressure is being applied to deliver positive returns on the advertising spend.  Because of this, the ability to balance the [...]

LinkedIn is a social media site catering directly to professionals. It works on the concept of an individual connecting, or linking, with other professionals that they know and would recommend. Each person sets up a profile, which lists their work history, their education, their recommendations (both given and received), and other information such [...]

Marketing to social media sites is a current hot topic. Most companies have at least begun to realize that if they’re not developing a social media strategy, they run the risk of lagging behind, especially in these post Universal Search days. But what is social media, and how do you market to it?

Social media [...]

Social media need not be intimidating. The basics to becoming truly social are easy to embrace and won’t take but a few moments. You can put these five easy tips into effect to put a friendly face on your organization and engage in social media in just two minutes time.
1. Comment on other blogs for [...]