Comments on: How to get the most out of ‘best practices’ emails and ‘downloadable white papers’ in ‘three easy steps.’ http://endlessplain.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/ Digital Marketing Services Fri, 25 Jul 2008 12:20:24 +0000 http://wordpress.org/?v=2.6 By: Nonprofit Communications » Blog Archive » Nonprofit How To’s @ This Week’s Carnival http://endlessplain.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-143 Nonprofit Communications » Blog Archive » Nonprofit How To’s @ This Week’s Carnival Wed, 26 Sep 2007 15:42:42 +0000 http://rbdrodeo.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-143 [...] RB Digital Rodeo tells how to get the most out of all those free white papers offered for download. [...] [...] RB Digital Rodeo tells how to get the most out of all those free white papers offered for download. [...]

]]> By: THINK. A multi-part Email Strategy Series http://endlessplain.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-140 THINK. A multi-part Email Strategy Series Tue, 25 Sep 2007 13:29:43 +0000 http://rbdrodeo.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-140 [...] sender name, personalization, and testing practices. Each of these topics were spun-off a blog entry discussing ‘industry best practices’ and ‘industry averages.’ (of which I discussed determining your own ‘industry [...] [...] sender name, personalization, and testing practices. Each of these topics were spun-off a blog entry discussing ‘industry best practices’ and ‘industry averages.’ (of which I discussed determining your own ‘industry [...]

]]> By: Katharine http://endlessplain.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-108 Katharine Fri, 07 Sep 2007 17:46:05 +0000 http://rbdrodeo.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-108 What liberating advice! We don't have to be encumbered by internalizing the mass amount of information available to advise us on how to run our online marketing programs. I frequently run up against a wall in trying to decide what information is helpful and what isn't. There's so much noise about online fundraising, you've got to be very selective in what you read. Thanks for giving us 'permission' to put my gardening gloves on and weed out my list of RSS feeds! What liberating advice! We don’t have to be encumbered by internalizing the mass amount of information available to advise us on how to run our online marketing programs.

I frequently run up against a wall in trying to decide what information is helpful and what isn’t. There’s so much noise about online fundraising, you’ve got to be very selective in what you read. Thanks for giving us ‘permission’ to put my gardening gloves on and weed out my list of RSS feeds!

]]> By: Jacob Smith http://endlessplain.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-107 Jacob Smith Fri, 07 Sep 2007 17:34:12 +0000 http://rbdrodeo.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-107 I think Jeff makes some good points. In general I think that everybody wants lots of metrics, but don't know why. This is another reason that "industry standard" metrics fail. It's easy to take the "industry standard" gospel, because it doesn't require choosing. The hard road is really thinking about the metrics and what they mean to your organization. I think Jeff makes some good points. In general I think that everybody wants lots of metrics, but don’t know why. This is another reason that “industry standard” metrics fail.

It’s easy to take the “industry standard” gospel, because it doesn’t require choosing. The hard road is really thinking about the metrics and what they mean to your organization.

]]> By: rhea http://endlessplain.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-106 rhea Fri, 07 Sep 2007 16:57:24 +0000 http://rbdrodeo.com/2007/09/07/how-to-get-the-most-out-of-best-practices-emails-and-downloadable-white-papers-in-three-easy-steps/#comment-106 thanks for this post! yes, there is some point that i have to admit i am never going through my 300+ unread posts on bloglines. intentional and selective reading is definitely a way to wade through the clutter. yup, no magic bullets for sucessful websites. just consistent, innovative, and hard work. :) thanks for this post! yes, there is some point that i have to admit i am never going through my 300+ unread posts on bloglines. intentional and selective reading is definitely a way to wade through the clutter.

yup, no magic bullets for sucessful websites. just consistent, innovative, and hard work. :)

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