A new study from the Overbrook Foundation about Web 2.0 adoption by nonprofits confirms what I’ve been saying for a long time now: Too many organizations (nonprofits and .coms alike) are completely missing the point of Web 2.0 and the concept of Social Media. As noted in a very thoughtful post yesterday, “the potential of [...]
A recent Marketing Sherpa article delivered some really interesting email link test results that improved click performance significantly.Within their own list, they isolated and tested some link language to see which would have a better click through rate:
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In this case the ‘click to continue’ link peformed much better than the [...]
Yesterday I ran the Philadelphia Distance Run, a half-marathon race, along with 11,628 of my closest friends. I was doing fine the entire race, measuring my pace with the mile markers, ensuring that I was on track for where I wanted to be. Then I hit the 9 mile mark and my left [...]
Previously I had written a post on leveraging Google Grants for non-profits that talked about the Google Grants program and how non-profits could receive up to $40,000 per month in PPC advertising on Google for only $1,500. While that was the stated value in PPC advertising that you could receive, the spending cap had not been [...]
“Facebook is a social utility that connects you with the people around you.”
Since Facebook opened its doors to non-students, the site has had rapid growth. From late May to late August they had an increase in registered users of 62.5% to 39 million, which is a great growth number. Facebook is easy to use, and [...]
Or, what to read and why.
Over the past few weeks I have seen an increase in specific buzz-terminology subject line emails that I receive in my inbox and my RSS readers. Mostly it seems that everyone has the latest tip or secret to a successful email campaign, or how to drive the most traffic to [...]
On August 27th, a video on behalf of The Human Rights Action Center and the U.S. Campaign for Burma was placed on YouTube. In the week since then, it’s garnered almost 200,000 views, drawing the attention of people to the plight of Nobel laureate Aung San Suu Kyi of Myanmar (formerly Burma).
“It is [...]
There are people out there who take great delight in saying controversial things to get people all riled up. This typically happens on any kind of site where a 2 way conversation takes place, and those people are referred to as ‘Trolls’. These people do this because they delight in what they believe [...]
