Last week’s post on RM stirred up some good response so I’m continuing with the topic (just in case I’m on some kind of roll here).
I’ve noticed that there is no shortage of Reputation Management white papers available on the Web today. Essentially, these “how to” white papers boil RM down to a three step [...]
“Sign-up for weekly email alerts and newsletters” - it’s a pretty common statement found on many non-profit and corporate e-commerce Web sites. Some organizations or companies even go the step further and ask for the user the frequency that they would like to receive email communications. Granted, nobody will say ‘email me daily;’ but bi-weekly, [...]
Yesterday was the 32nd running of the Marine Corps Marathon in Washington D.C., and also marked the first time that I’d attempted to run a full marathon (I’d completed 2 - 1/2 marathons in the month of September, but they were 2 weeks apart). Part of the registration fee covers an online training program, [...]
Following on from our post the other week about MySpace and PayPal teaming up to help raise money for nonprofits, today I received an email from PayPal which shows that they are indeed pushing this program, as well as one on Facebook. What’s more is that they’re also featuring their microfinance investment program (MicroPlace) [...]
Social media is more than just social news sites and social bookmarking, it’s audio, video, and it’s conversation, creation, and co-creation - “mash-ups.” Video should fit into your marketing efforts. Video isn’t just for television commercials or infomercials anymore.
With nearly half of all Americans online with a high-speed internet connection, and 72% of all online [...]
With the World Series underway and my Red Sox winning the opening game 13-1 after coming back from a three mobile games to one deficit against the Cleveland Indians, I thought I’d write a post that tries to outline some of the parallels between the benefits of good web analytics and the principles of the [...]
Whenever I run across the term “reputation management” these days, I know what is coming next: A nice long “how to” on dominating search engine shelf space (this post for example is excellent). I give a lot of credit to the search industry for educating clients on the consequences of leaving online [...]
I recently started to analyze how one of our new clients has their analytics package setup and if it’s configured to report on the appropriate KPIs. As is often the case, there is a ton of data, but no structure or reasoning for what data points were being used. In addition, it has been difficult [...]
This is no truer than in the world of sport. The most expensive team in baseball, the New York Yankees, are sitting in their mansions watching the rest of the world series with a pained expression on their faces… again. Chelsea FC, funded by a billionaire, spending money like it’s going out [...]
Your personal reputation and your employer’s reputation are crucial. When one suffers, so might the other. While understanding the importance of reputation management is one thing, it is quite another to track and monitor the right things. Reputation management experts can tell you that you should be monitoring mentions of the name of your company, [...]
