Following on from the YouTube / Google Checkout nonprofit program announcement the other day, MySpace today announced that they have partnered with PayPal to enable nonprofits and political candidates to fundraise through their civic and political hub - “The Impact Channel”. With MySpace being the current 800lb gorilla in social networks (Facebook is catching up fast, and has already surpassed them in the UK), this offers an opportunity for nonprofits to extend their online fundraising reach even further. Currently the MySpace / PayPal plan is only available to a select group of nonprofits, but they do have details on the application process, which at the moment is to send an email to myspace.

There isn’t a great deal of information up on the site as yet, but it looks as though you can see the supporters and the amounts that they’ve each contributed, as to whether you have any contact information for them, beyond their MySpace name, that’s not said, so it’s possible that you won’t, but at least having that user id allows you to contact your supporters through MySpace.

Filed under: Non-Profits, Social Marketing on Friday, October 5th, 2007 by Simon Heseltine |
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