Comments on: Reputation Management and Search: Avoiding Chunnel Vision

By: 38 Must Reads on Online Reputation Management

38 Must Reads on Online Reputation Management — Thu, 04 Jun 2009 21:13:05 +0000

[...] Fighting off Negative Publicity and Affiliates in the SERPs – SEOBook Tips for Controlling the Top 10 – Wolfhowl 17 Search Engine Reputation Management Tips – Search Insider A Best Practice Primer to Search Engine Reputation Management – Brandcurve Using Search for Reputation Management – Search Engine Watch Article Marketing Can Be Your Best Reputation Management Tool – ACP 10 Ways to Fix a Google Reputation Nightmare – Marketing Pilgrim Advanced Reputation Management with Profiles & Presell Pages – Copybrighter Reputation Management & Search: Avoiding Chunnel Vision – Endless Plain [...]

By: Nan Dawkins

Nan Dawkins — Mon, 29 Oct 2007 14:10:22 +0000

Hi Daniel, that is exactly what I was saying: That clients are beginning to see Reputation Management as nothing more than monitoring SERPs, or monitoring social media for the purpose of getting ahead of the SERPs. There is an awful lot of important conversation going on out there that might never make it into the top few pages. SERP tunnel vision is a dangerous mistake.

By: Daniel r

Daniel r — Mon, 29 Oct 2007 00:13:57 +0000

Nan,

I would expand the subject more and say monitoring your SERPS is just one small piece of Reputation Monitoring.

If you’re not monitoring blogs via Technorati/GoogleBlogs or message boards/forums on BoardTracker, you’re missing a big piece of the pictures by just concentrating on the first two search results pages.

Reputation Monitoring is monitoring anything that can directly effect a brand online – not just on google, but niche blogs to customer forums like FlyerTalk.

By: Neil Matthews

Neil Matthews — Wed, 24 Oct 2007 17:27:39 +0000

Interesting post, the problem with one or two bad bits of publicity is that it gets into the “long tail” and hangs around for a long while coming back to haunt a company