Comments on: Reputation Management and Search: Avoiding Chunnel Vision http://endlessplain.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/ Digital Marketing Services Fri, 25 Jul 2008 12:19:10 +0000 http://wordpress.org/?v=2.6 By: Nan Dawkins http://endlessplain.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/#comment-235 Nan Dawkins Mon, 29 Oct 2007 14:10:22 +0000 http://rbdrodeo.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/#comment-235 Hi Daniel, that is exactly what I was saying: That clients are beginning to see Reputation Management as nothing more than monitoring SERPs, or monitoring social media for the purpose of getting ahead of the SERPs. There is an awful lot of important conversation going on out there that might never make it into the top few pages. SERP tunnel vision is a dangerous mistake. Hi Daniel, that is exactly what I was saying: That clients are beginning to see Reputation Management as nothing more than monitoring SERPs, or monitoring social media for the purpose of getting ahead of the SERPs. There is an awful lot of important conversation going on out there that might never make it into the top few pages. SERP tunnel vision is a dangerous mistake.

]]> By: Daniel r http://endlessplain.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/#comment-234 Daniel r Mon, 29 Oct 2007 00:13:57 +0000 http://rbdrodeo.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/#comment-234 Nan, I would expand the subject more and say monitoring your SERPS is just one small piece of Reputation Monitoring. If you're not monitoring blogs via Technorati/GoogleBlogs or message boards/forums on BoardTracker, you're missing a big piece of the pictures by just concentrating on the first two search results pages. Reputation Monitoring is monitoring anything that can directly effect a brand online - not just on google, but niche blogs to customer forums like FlyerTalk. Nan,

I would expand the subject more and say monitoring your SERPS is just one small piece of Reputation Monitoring.

If you’re not monitoring blogs via Technorati/GoogleBlogs or message boards/forums on BoardTracker, you’re missing a big piece of the pictures by just concentrating on the first two search results pages.

Reputation Monitoring is monitoring anything that can directly effect a brand online - not just on google, but niche blogs to customer forums like FlyerTalk.

]]> By: Neil Matthews http://endlessplain.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/#comment-220 Neil Matthews Wed, 24 Oct 2007 17:27:39 +0000 http://rbdrodeo.com/2007/10/24/reputation-management-and-search-avoiding-chunnel-vision/#comment-220 Interesting post, the problem with one or two bad bits of publicity is that it gets into the "long tail" and hangs around for a long while coming back to haunt a company Interesting post, the problem with one or two bad bits of publicity is that it gets into the “long tail” and hangs around for a long while coming back to haunt a company

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