Social media is more than just social news sites and social bookmarking, it’s audio, video, and it’s conversation, creation, and co-creation - “mash-ups.” Video should fit into your marketing efforts. Video isn’t just for television commercials or infomercials anymore.

With nearly half of all Americans online with a high-speed internet connection, and 72% of all online video viewers downloading or streaming video at least once a month, video is hot.

And it’s not just big brands that are embracing video in their marketing efforts online.

While music acts may be getting the largest amount of press for embracing social media and developing their fan bases in record time prior to signing a recording contract (see Terra Naomi and Colbie Callait) and then receiving mainstream radio success, lawyers, blender manufacturers, chiropractors, politicians, and realtors, amongst thousands of others, are making videos and uploading them, sometimes with just a simple webcam, (though proper video production is generally the recommended route, as seen from the examples.) But for the budget conscious, or those just interested in getting their little toe dipped in the video waters, testimonial videos, recorded presentations, and demonstrative videos can make for very effective marketing and be created with little more than a cheap digicam and some appropriate planning.

Filed under: Social Marketing on Friday, October 26th, 2007 by Jacob Wolfsheimer |
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