Before moving full time into web analytics I had been in charge of running the PPC campaigns for our clients. In many cases the PPC campaigns would drive well over 25% of the entire sites traffic. During that time I had also been in charge of tracking the success of several banner ad campaigns. Working [...]
Congratulations to our friend and client, Cherie Gruenfeld, who won her age group (again!) at the Hawaii Ironman World Championships last Saturday. Cherie completed the 2.4 mile swim, 112 mile bike and marathon run in 13 hours, 11 minutes and 19 seconds. It was her 7th age group win and her 17th finish in Kona. [...]
Many organizations send email appeals. JUST one email in the appeal cycle. Rarely is any thought given to follow up communications, or completing the appeal communication cycle. This blog entry will lay the foundation for thinking through a complete appeal email cycle.
First Email Send
This email will create the need that the organization has, or the [...]
So you’ve selected your blog platform, identified your voice, and created a blogging schedule. Now what do you do? Sit back and wait for the traffic to roll in? Obviously not.
Whatever the goals of your blog - thought leadership, branding, reputation management, or even ‘me too’, you still have to work to [...]
Marketing in the social media arena can result in massive numbers of new links to your site, thousands of new targeted visitors, and even create a dialogue with your constituents.
While sometimes things happen overnight, preparing your content for success in social media is definitely the recommended route. In my post on 5 easy social media [...]
The organizers of the Nurses Hardship Fund in the UK came up with a great idea to raise funds. They encouraged all of the soccer players in the English Premier division to donate a single days wages to their cause. If all the players agreed, they would raise £1.5 million. They ended [...]
The first time we take a woodwork class in school, after the safety instructions, we’re taught the cardinal rule:
“Measure Twice, Cut Once”
Which is, of course, much more preferable to:
“Measure Once, Cut Twice”
or the even worse:
“Measure Once, Cut Once, Discard, Cut a New Piece”
With your website, analytics allows you to continually measure the performance of your [...]
There is never any shortage of news — if not useful, then at least fun and interesting — from the world of social media and user generated content. Three of my favorites this week:
Facebook is apparently developing a new feature that will allow users to separate work friends from social friends, a move that [...]
You’ve been called into a meeting and told that it’s been decided that you’re going to be in charge of writing a company blog to enable your company to:
engage your customers / potential customers
be positioned as a thought leader in your space
get your branding / product message out there
keep pace with your competition
So what [...]
Following on from the YouTube / Google Checkout nonprofit program announcement the other day, MySpace today announced that they have partnered with PayPal to enable nonprofits and political candidates to fundraise through their civic and political hub - “The Impact Channel”. With MySpace being the current 800lb gorilla in social networks (Facebook is catching [...]
