Completing the Google Grants application process is painless, but requires some careful consideration prior to submitting. Today, I’ve put together a guide for nonprofits in submitting the best application possible.
At the start, make sure you are a legitimate nonprofit with 501(c)(3) status. There is no option for other forms of organizations to submit an application [...]

I’ve decided to follow up my post from last week on entry page analysis with a post on how you can go beyond just looking at your top exit pages. I’ll start by pointing out the obvious fact that every visitor who comes to your site will eventually exit your site. That means [...]

Last week, I focused the first part of the email series on thinking about who your emails come from, and how you should approach the classic “signer’ issue in emails.
 This week, we are going to focus on the missed opportunities by not properly following up on email communications.
I’ve worked with many clients that spend countless [...]

Google recently announced a “new” YouTube program that will “enable non-profits to create dedicated YouTube channels for themselves”.  
But wait…can’t anyone can create a YouTube channel? Yes, but now nonprofits can integrate Google Checkout on their video channels (like this March of Dimes example) for free! 
But wait…isn’t Google Checkout already free for nonprofits?  Yes, it is. 
Don’t get me wrong, integrating [...]

Since Jacob wrote a post on Geotargeting and his search for an engagement ring (congratulations again Jacob and Jenn), and I’m going to be on a panel at SES-Local in November, talking about “The Best Practices for Using PPC for Local Targeting“, I thought I should write a little more on this topic from a [...]