Imagine your beautifully designed email, which has carefully crafted copy to drive maximum donations this holiday season appearing as a mess of HTML code in a block of text in one person’s email client.
Imagine that same email appearing without any images to spruce up the holiday element of the greeting.
Imagine that same email again appearing [...]
As a follow on from Nate’s post the other day, where he talked about this being the ‘donation season‘, I thought that we should throw out some advice for anyone intending to put out a direct call for donations using Google’s Pay Per Click program. Whenever you place a call for donations in your ad [...]
When you push out something to the public, you want to make sure that it puts your best foot forward. Make sure that you proof read it, have someone else read it, if changes are required, make them, then have someone else proof it. It sounds simple, but not everyone does it…
From the [...]
For non-profits this is crunch time. Between now and the end of the year many non-profits will bring in over half of their yearly revenue. Competition for your generosity is stiff as their 2008 budgets largely rest on how successful they are at finding new donors and persuading their current donors to reach deeper into [...]
Last night I spent some time working on an audit for a client. One of the issues that I look for is the potential for duplicate content. What is Duplicate Content? Well, here’s the ‘official’ definition from the Official Google Blog:
Duplicate content generally refers to substantive blocks of content within or across [...]
As one of the speakers for this session I wasn’t able to take notes, so let me start out by apologizing to my fellow panelists Mikkel deMib Svendsen and Mark Rogers. I also didn’t take notes for my presentation, but I have put the slides up in the resources section for your reading pleasure.
The big [...]
Moderated by Jake Bailee
Ken McGaffin from WordTracker
Dixon Jones from Receptional
Rob Kerry from Ayima
Up first was Ken McGaffin
First, a definition - What is cutting edge? - the most fashionable or the latest and most advanced, they don’t mean the same thing.
Example - Wordtracker free keyword tool. Most people used Overture then moved to a [...]
This session starred
Andrew Girdwood from bigmouthmedia
Kelvin Newman from Site Visibility
Cam Balzer from Double Click Performics
Lisa Ditlefsen from Base one interactive
First up is Kelvin Newman talking about the etiquette of friending and the importance of connections in Social Media Marketing.
Friends make you influential, it’s much easier to make friends online than it is in real life.
How [...]
This first session stars Massimo Burgio of Global Search Interactive, Robin Goad of Hitwise, and Piers Stobbs of ComScore Europe, and is moderated by Chris Sherman.
Robin Goad was first to speak.
He showed a bar chart of market share for October for the top 4 SEs in each country for the UK, US, Australia, New Zealand, [...]
So here I am at SMX-London. The first session of the first day is the keynote speech given by Mario Quieroz, the vice president of products, Europe, Middle East and Africa for Google. Uh oh, there’s an issue with the sound system, the right hand side speaker isn’t working, which would of course [...]
