Brand and Reputation Management – SMX London

Filed under: Education and Training, Reputation Management on Monday, November 19th, 2007 by Simon Heseltine

As one of the speakers for this session I wasn’t able to take notes, so let me start out by apologizing to my fellow panelists Mikkel deMib Svendsen and Mark Rogers.  I also didn’t take notes for my presentation, but I have put the slides up in the resources section for your reading pleasure.

The big takeaways from the session:

  • People can impact you negatively and positively through their actions.
  • Never make a call to the lawyer your first response, even if you’re completely in the right (or believe yourself to be so).
  • Monitor, Monitor, Monitor.
  • A reputation problem can appear very quickly (less than a minute).
  • Not responding correctly to the problem can cause the problem to snowball out of control.
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