When you push out something to the public, you want to make sure that it puts your best foot forward. Make sure that you proof read it, have someone else read it, if changes are required, make them, then have someone else proof it. It sounds simple, but not everyone does it…

From the otherwise excellent FIFA announcement about their commitment to social causes in Africa (bold added below for emphasis)

With the world’s focus on Africa, the broad consensus on the need for action towards social change and the acknowledgement that football itself is a powerful tool for development, the 2010 FIFA World Cup™ represents a unique opportunity to use football at a catalyst for social development. The 2010 FIFA World Cup Official Campaign (link to introductory text) is designed to harness the power the beautiful game for positive social change across Africa.

…and now if anyone copies that text, or links to it they’re not getting the link benefit they may have received had the link been there…

Filed under: Non-Profits, SEO on Tuesday, November 27th, 2007 by Simon Heseltine |
You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.