For non-profits this is crunch time. Between now and the end of the year many non-profits will bring in over half of their yearly revenue.  Competition for your generosity is stiff as their 2008 budgets largely rest on how successful they are at finding new donors and persuading their current donors to reach deeper into their pockets.  The challenge is figuring out how to stick out at this time of year when all the other non-profits are also battling for your attention.  Email is a given for any non-profit in their efforts to cultivate their current list, yet many don’t follow these simple steps to create a successful email appeal series.  Most have caught on to PPC and as a result have driven up costs significantly in the past few years for end of year giving keywords.  Many have also turned to banner ads which typically don’t have much success in delivering donations.  So what are non-profits supposed to do to gain the upper hand if they’ve already tested the methods above and are leveraging those that work?  Well there are plenty of other options in a Web 2.0 world that’s full of social networks and bloggers who are passionate about the numerous causes that non-profits stand for.

Over at netsquared.org they have recently compiled thoughts and recommendations by members of their community on how non-profits can use the social web during the “giving season.”  Take a look and you might just find a new avenue that you may not have previously thought of.  Also check out Integrating Marketing Efforts for Your Nonprofit Social Media Plan and 5 Easy Social Media Wins for the Nonprofit Organization for more ideas.

Filed under: Email Marketing, Non-Profits, PPC, Social Marketing on Tuesday, November 27th, 2007 by Nate Linnell |
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