Imagine your beautifully designed email, which has carefully crafted copy to drive maximum donations this holiday season appearing as a mess of HTML code in a block of text in one person’s email client.

Imagine that same email appearing without any images to spruce up the holiday element of the greeting.

Imagine that same email again appearing perfectly as intended.

This is what is happening to nearly all email marketers and email newsletters designers. Emails are being rendered differently based on the program used to open the email. Just see this dizzying array of charts on the CSS support in some major email clients.

For more on why web standards matter for email, discover the Email Standards Project.

Filed under: Email Marketing on Friday, November 30th, 2007 by Jacob Wolfsheimer |
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