In the recent Chronicle of Philanthropy (Dated November 15) a study has shown that Americans who give to charity online are giving roughly the same amount as the traditional check-writers that offline agencies have relied upon for years.
In my many years of experience the online acquired donor has always donated more, and donated more frequently, [...]

At the time this is published I’ll be on vacation in England. However this trip is not just for me to travel to the wilds of Hadfield, Driffield, Manchester, Hull, and Upper Poppleton, the main reason is that I’ll be speaking at SMX-London this Friday. In fact, over the next month there are [...]

Back in June, I stated in a post about defining mutually agreeable language, “It’s important for an agency and a client to understand each other’s language when discussing search engine optimization efforts.”
Though we all make slips in language, generally speaking, is there really such a thing as “naturally search engine friendly?”
A site with poor copy [...]

So how do Google and your local gas station have anything to do with the future of local search?  Well read on and you’ll understand what is about to happen and what is likely to be coming soon.  In the “olden times” if you got lost you could stop at the local gas station and [...]

Somerfield is a chain of medium sized supermarkets in the UK. Back in June I mentioned them when I talked about self inflicted reputation management issues. I thought it was time to revisit them, and see how things are going…
The first mention of the Easter debacle is now way down at 40, [...]

I just received an email from a very large and reputable non-profit organization with a subject line that took me all of one millisecond to open.
Subject: Important Notice: Security Breach
Normally I would mentally file this away to the ‘phishing’ email scams, but since the email came from CARE I opened it immediately hoping that my [...]

When organizational awareness (and brand awareness) has more long-term value than immediate donations and sales.
In this new vast new web, the number of young adults getting online has increased but their activities are not matching those of us older, more seasoned internet surfers and users. For those of us that spend all day connected to [...]

In August, Google announced that they were going to pay people to collect data for their local search solution. This program, aimed at college students and stay at home mothers, agreed to pay $2 for pictures and data on local businesses, and a further $8 when the data collected was verified by the business [...]

Generally, an organization should engage its constituents where they hang out online, especially because potential donors should be hanging right in the same places.
If you don’t already have donor profiles, which demographically explain who gives the most money, who gives money most frequently, and who donates only once, start gathering this information! This data will [...]

Creating a successful marketing campaign is not done on a whim, but instead requires extensive research and planning.  To be successful you have to put in the time and effort into the creation of the campaign and not just reacting to what you learn once the campaign is live.  While it is vital to react [...]