Last Monday I promised that this week I’d give an overview of the performance of the RBDRodeo blog, and that’s exactly what I’m going to do now.
This blog launched on June 6th of 2007, so it’s been live for close to 7 months now. In that time, between all of us here we’ve managed [...]

Maybe this year you decided that you wouldn’t bother with personal resolutions that you have no chance of keeping; no resolving to get to the gym more or eat only healthy food. Maybe this year, instead, you decided to go with a New Year’s Resolution for your career. If you are a marketer, [...]

Yes, the holiday season is drawing to a close, as is the federal tax year.  You now have 6 days left to donate to a worthy cause and get the benefit of it for your 2007 taxes.  Who should you give your money to?  Well, that’s a personal decision; you’ll want to donate to charities [...]

Anyone whose job it is to make sense of your analytics data and present it to the stakeholders in a way that is easy to understand knows that it can be a big challenge. Everyone wants data, but unless they understand what they are looking at they will not take the data you give [...]

My first blog, hello!   Being the new guy around here my December has been pretty hectic with work leaving pretty much no time for gift shopping.   So I decided 2007 would be the year I would do all my shopping online. Or at least try.

Borrowing some advice from Seth Godin circa 2002 (The Big Red [...]

Since next Monday, like most, we’ll be on vacation, I thought I’d open the random thoughts box, which holds a variety of topics in and around the work that we do, and that you do.
Firstly, Nancy Schwartz of Getting Attention, has decided that she’s going to make 2008 the year of the nonprofit tagline. [...]

Take the title with a grain of salt! Search marketing should never focus entirely on one search engine. Yet, I do have Google on the mind this week.
Keeping up with the ever-changing field of search marketing is not for the faint of heart. Those of us who manage to fit at least some feed reading [...]

Are you a non profit that is looking for a cheaper method to process your online credit card donations in the coming year? Well thanks to Google you can use Google Checkout free of charge through at least the end of 2008. That means no processing, setup or gateway fees. In addition [...]

At every search related conference I attend, there’s a general consensus that Reputation Management is a big issue, especially with the loss of privacy as the world becomes more open, and the ‘permanence’ of artifacts (photos, documents, videos) on the web. Then later that night, those same people head out to the nearest bar, [...]

We have several positions open at the moment, so if the idea of joining a group of passionate, slightly geeky, sometimes crazy Web 2.0 evangelists interests you, please get in touch. We have two account/client management positions open and one position for a designer/developer. And we are ALWAYS in the market for top [...]