The team at RBD Rodeo has been operating at warp speed for weeks now in the midst of a flurry of conferences, new clients, new employees, new office space and now…a new name. As of January 1, 2008, we will re-brand as Serengeti Communications, Inc.

Why Serengeti? We believe that today’s Internet is a vast, digital plain, full of opportunity, but operating under some important new rules of engagement in a Web 2.0 world. Navigating this complex ecosystem requires an understanding that stretches beyond traditional concepts of marketing, as well as a holistic view of multiple channels such as search, email, social media, mobile, etc. Marketers need agencies that understand the new rules and can shift dollars strategically between channels as necessary to achieve and maintain high ROI. Hence, our tag line: Vast Digital Landscape. One Guide.

The brand is new, but what we do and what we offer to our clients hasn’t changed. The reality is that we’ve been steadily expanding our services – and our grasp of this new Web 2.0 world — as the marketplace and our clients demanded it. We will continue to add new staff in 2008, so you will see many new names and faces contributing to the Blog (which will also have a new name soon: Endless Plain).

One recent addition to our staff of notables is Joy Brazelle. Joy will serve as our Director of Analytics. She comes to us from ClickTracks, where she was the Director of Professional Services. Analytics is fundamental to everything we do, so Joy is a welcome addition to the team.

We’ll keep you posted as we ramp up for the switch-over in January.

Filed under: Administration on Monday, December 10th, 2007 by Nan Dawkins |
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