Take the title with a grain of salt! Search marketing should never focus entirely on one search engine. Yet, I do have Google on the mind this week.

Keeping up with the ever-changing field of search marketing is not for the faint of heart. Those of us who manage to fit at least some feed reading into our schedules often bookmark news to read and investigate later. The number of sites worth following ebb and flow, at least for me, simply because the number cannot continue to grow and grow. I do not have the time or speed with which to keep up with all of the content produced by the search marketing community while I work for clients during the day and maintain my relationship at home.

But when I feel a trend in the news, there’s been some form of critical mass that causes the news not to fly under the radar. This week, I heard Google chatter.

Google Search tested a new search results format.

Google Analytics released some comparison graph tools.

Google AdWords Editor was updated to Version 5.0.

Google Search changed how it handles subdomains.

Google AdSense tested scrolling AdSense ads.

Google Toolbar was updated to Version 5 for Internet Explorer users.

Filed under: Education and Training on Friday, December 14th, 2007 by Jacob Wolfsheimer |
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