The team at RBD Rodeo has been operating at warp speed for weeks now in the midst of a flurry of conferences, new clients, new employees, new office space and now…a new name. As of January 1, 2008, we will re-brand as Serengeti Communications, Inc.
Why Serengeti? We believe that today’s Internet is a [...]
As this post goes live I’ll be presenting on this very topic at the Search Engine Strategies in Chicago. Since not all of our readers are going to be there, I thought I’d post my presentation here, along with a brief descriptive (well, since my presentation is mostly pictures, it needs some explaining). [...]
Following on from the previous session on Selling your Integrated Marketing Plan, this session deals with selling he topic of search to the C-suite, and handling their expectations. This session was once
Barbara Coll of WebMama.com was the first presenter, and started off by talking about a few CEO situations that you’re likely to encounter…
CEO-ego [...]
You have an integrated marketing plan all ready, all you need is the approval from the C-level crowd. How can you make them understand what it is that you’re trying to do, and why the tactics that you’re proposing are the best way forward? That’s the idea behind this session, moderated by Rebecca [...]
In between the conference presentationss, the client work, and writing this blog, we’ve also had time to do at least one other thing. Yep, the RBDRodeo team has moved into new office space. Admittedly not a large move, given that we’ve relocated 2 blocks away, but furniture still needed to be moved, and [...]
