Being able to move from your business objectives to appropriate web metrics is critical to ensure that your business meets its web objectives. Business objectives and web metrics need to work hand in hand since if you don’t have clear business objectives you will have trouble measuring them through your analytics package and if you [...]
One of the challenges of online advertising is getting your message out to the right crown. Google, Yahoo and MSN have geotargeting and dayparting solutions to show your ads to the right locations (based on IP address), and at the right times of day, but of the 3 only MSN has a basic demographic [...]
Web analytic technology has been around since the early 90’s. Over time the technology has become more sophisticated moving from focusing metrics like ‘hit’ and ‘page view’ to understanding the difference between a visit from a spider and a ‘human’ (well, their computer). And now taking it even further the ability to segment [...]
Which of the following environmental nonprofit videos do you like?
This one from the National Fish and Wildlife Fund?
Or this one from the Chesapeake Bay Foundation?
The first video is… boring. the imagery is great, but with the style of the voice over, it comes off like a corporate training video, it just doesn’t work. [...]
On my personal blog, I received an email through a contact form, which until recently, had a “captcha” image that I could never read. Now that this security feature has been removed, I received a contact message from someone looking to buy a text link advertisement on my site. Seeing as I do not have [...]
Google has once again topped the list of best companies to work for according to Fortune Magazine. It is the second year in a row that Google has landed on top after not appearing on the list in 2006. Chief rivals Microsoft and Yahoo have both slipped in the rankings the last couple years as [...]
I just finished reading a great book by Daniel J. Solove titled: “The Future of Reputation: Gossip, Rumor, and Privacy on the Internet”. In the book he talks about Reputation, Privacy and the legal issues surrounding both. In there he has examples of real life law suits, where people have been photographed [...]
Because it is so easy to do just a little more research on the internet, many purchases are not made on the first visit to a web site. It is very common for someone to find exactly what they want to purchase, but not buy it immediately. They go to a few more [...]
Everyone’s heard of Writer’s Block, that condition whereby an author just can’t string 2 sentences together to save their life. Maybe it’s time to update that condition to Blogger’s Block? As we’ve talked about in the past, when you have a blog, you should post regularly, and blog on a schedule where [...]
In June, I warned an industry colleague not to purchase a compact digital camera at a deep discount because of the reviews and reputation of the online store he was considering. I found the reviews from ripoffreport.com, which is one of the largest “consumer advocate” sites on the Internet. The issues of bait and switch [...]
