Determining the number of times to email out your newsletters or donation appeals in a quarter, a month, or maybe even in a week is part of testing your list and understanding what information they respond to. Some companies and non-profits will quite literally send email 4 times a week. Some of the internet marketing newsletters I’m on send me an email every single day, without fail.

Email is not intended as a disruptive marketing method, but unfortunately, people do get overwhelmed by the amount of email that comes into their inbox sometimes, even if all of that email was invited and all spam has been removed. Around vacation times and holiday times, when people may be coming and going at the office, this problem may present itself in greater numbers.

So in addition to your email marketing efforts in 2008, I urge you to consider other forms of inviting users to discover your information and engage with you. Twitter, blogs, and the top social networks all allow for followers, subscribers, or friends.

2008 will be a great year for social media. Don’t get left behind!

Filed under: Email Marketing, Social Marketing on Friday, January 4th, 2008 by Jacob Wolfsheimer |
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