There are many companies and organizations out there that believe they are doing web analytics because they have implemented an analytics package that is configured to capture the relevant data for their business goals. Some have even setup dashboards or created reports so that they can pull the pertinent data together and pass it around [...]

Let’s imagine that your site has 20,000 visitors a month, and you’re generating $50k per month using SEO and PPC (the latter of which is costing you $10k per month). How could lowering your traffic lead to an improvement in the ROI for your site?
Simply put, you need to look at the targeting for [...]

The first step in measuring conversion is to define it. This may seem like a no brainer, for example if you had an e-commerce site a conversion would be a sale. True, but you should not limit yourself to just one conversion. Any time you can get a visitor to interact with [...]

There’s some interesting news out of the UK today. Britain’s biggest fashion Retailer - Marks & Spencer - has teamed up with Oxfam in an effort to reduce the 1 million tonnes of clothing that end up in UK landfills every year, by encouraging people to give their used, unwanted clothes to Oxfam.
For each [...]

Dr. Richard Barnes, an admissions tutor at Cambridge University in England has confessed to joining Facebook so he could check out the profiles of students applying to Emmanuel College (part of Cambridge University). How far he took this ‘checking out’ isn’t mentioned in the article, neither is a count of how many applicants were [...]

Last night, I watched Grey’s Anatomy. As Dr. Bailey’s son was brought in to the emergency room with major internal injuries, one of the themes was about mistakes. Who had left the baby play pen gate open or unlocked? Was it Dr. Bailey or her husband?
People make mistakes. Computers appear to make mistakes too. And [...]

For many of us who are using Google Analytics for either our own sites or for client sites we know about the profiles that can be created, but are you taking advantage of what they offer you? Almost every new client I’ve seen that uses Google Analytics has only one profile setup. This [...]

One of the best ways of retaining and growing your audience is to have a regular posting schedule. If your audience knows what to expect, and when to expect it, they’re more likely (provided the content level remains constant or improves) to keep coming back. If you’re a solo blogger, the best way [...]

Towards the end of last year ‘engagement’ received a lot of attention as an important metric. For some it was ‘the’ metric. I don’t think that one metric should ever be ‘the’ metric, nor should anything be measured in a vacuum.
If there is one ‘key’ metric it would be [...]

At the start of 2006 it was deemed that it was going to be the year that Local and Mobile search would take off. Last year at this time it was stated that 2007 would be the year of the widget. Some bloggers have been asking for 2008 predictions for search, and I’m [...]