Blogs are written by diarists, organizations, corporations, journalists, and come in all shapes and sizes. As part of an online marketing strategy, a blog can serve a multitude of purposes. A blog can drive brand awareness, it can put a friendly face on a large corporation, and amongst a billion other things, it can create [...]
Many companies offer “Audits,” so there is a wide range of definitions and hard deliverables associated with these types of services.
At Serengeti, we define an Audit as a data-based assessment of a client’s digital marketing/communications program, including:
Content assets used to attract and convert traffic;
Traffic driving tactics and engagement activity across all digital channels;
Conversion performance;
Analytics/data infrastructure.
In [...]
This session, headed by Mike Grehan has 3 presenters talking about European Search Marketing through a selection of case studies.
The first presenter to be called to the podium is Andy Atkins-Kruger who is covering PPC campaigns previously run for Icelandair.
The competitors in this marketplace are mostly big, inflexible ‘dinosaurs’. Icelandair is more nimble, flying [...]
1. Reconcile Your Financial Data
Just because web analytics can report on revenue does not necessarily mean that you should use analytics for all financial decisions. Comparing your revenue data from your e-commerce database to your web analytics can result in confusion and frustration. Web analytics work well in determining where converting traffic is coming from, [...]
I’m writing this review despite not being in the audience for this presentation. Instead of watching the session, I was on stage presenting it.
Jon Myers was the moderator and took the job earnestly. Jon went the extra mile and had us each review our presentations to ensure that any overlap was minimal. He also met with both [...]
The Competitive Research panel is moderated by Andrew Goodman, who immediately calls Andy Beal to the podium.
Andy walked through a list of tools for competitive research:
Domaintools.com - whois lookup (uses subscription for more info)
Ranks.nl/tools/spider.html - keyword density tool
Use siteexplorer.search.yahoo.com for link checking - backlinks are ordered by importance
seomoz.org/tools - particularly the page strength tool.
soloseo.com/tools/indexrank.html [...]
So, you are ready to take your analytics to the next level. You’ve realized the wealth of actionable information available and you want to invest in a tool that will help you find and use this information.
1. Data source
Probably the first question to answer is will you be using log files or java script? There [...]
Today’s SES London interview is with Jon Myers of Mediavest, a Manchester, England based firm. Jon is actually involved with 5 different sessions at this conference, but this interview deals directly with the Auditing Paid Listings & Click Fraud Issues session on Tuesday Feb 19th at 11am
Hi Jon, let’s start by getting a little [...]
My last post began laying out the process of creating a data driven business culture. This is part two of the series and deals with what needs to take place after the analytics managers have met and have gotten buy in from each department head.The next step is meeting with each stakeholder. This is a [...]
With SES-London less than a week away, I thought it would be a good idea to talk to some of the presenters and find out what we can expect at the conference next week. First up is Piers Stobbs, Vp of ComScore Europe, who’ll be on the Searcher Behaviour Research Update panel on Wednesday [...]
