I’m writing this review despite not being in the audience for this presentation.  Instead of watching the session, I was on stage presenting it.

Jon Myers was the moderator and took the job earnestly. Jon went the extra mile and had us each review our presentations to ensure that any overlap was minimal.  He also met with both Patricia Hirsch and myself prior to the presentation to ensure we were comfortable and knowledgeable with the format and content of the session. 

Patricia began her presentation on the basics of local search with some great UK centric examples for her local SEO slides. After Patricia finished her presentation, I covered essential basics of the UK market along with geotargeting options for UK advertisers.  I continued with solid examples detailing how UK advertisers can get their listings into Google Maps & Yahoo Local.

If you’d like to see my slides, they’re available on the resources section of the Serengeticommunications.com site or directly from here.

The session ended with an interesting Q&A with the audience which included some intriguing questions that Patricia and I answered.  Jon jumped in when needed with his detailed working knowledge of the UK market.

All in all, I’d say it was a good session  Time will tell, as one mechanism that SES uses to score quality is an attendee survey.  Survey results are emailed to each presenter.  This determines our overall effectiveness.

Filed under: Education and Training, PPC, SEO on Monday, February 25th, 2008 by Simon Heseltine |
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