Blogs are written by diarists, organizations, corporations, journalists, and come in all shapes and sizes. As part of an online marketing strategy, a blog can serve a multitude of purposes. A blog can drive brand awareness, it can put a friendly face on a large corporation, and amongst a billion other things, it can create conversations.

Blogs can and often should be a part of an SEO effort. Without ensuing quality links, your on-page optimization may not reach its full potential.

Blogs can be integral to a social media outreach. When reaching out to bloggers, the goal may be to receive quality links.  If that cannot be accomplished, sometimes conversation and awareness drive searches and traffic in a more indirect way.

Relevant display advertising on blogs can resemble display advertisements in other areas, including television, ads in public transporation, and most similarly, the targeting that is provided by niche magazines.

Public blogging may not be appropriate for all corporations and organizations. But, there is an evident trend of institutional readiness to include all possible marketing efforts.  At Serengeti, we urge our clients to think and thrive outside their marketing box.  Marketing success and possibilities are not finite.

If blogging isn’t appropriate for you, either because of internal obstacles or because our team has done the research and says it isn’t the right idea for now, that does not mean future blogging is entirely out of your prospective marketing mix. 

Filed under: SEO, Social Marketing on Friday, February 29th, 2008 by Jacob Wolfsheimer |
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