In looking back through many of our posts on analytics the topics can seem pretty complex, especially if you are just now working towards becoming a data driven organization. Becoming a data driven organization is a huge step in the right direction, but it is just the first of many steps.
Nate is detailing the [...]

In Website Magazine’s latest issue, there’s an article about landing pages, and how when someone lands on your page as a result of an organic listing, the landing page should serve a different purpose than when someone lands on a PPC landing page. I respectfully disagree with the statement that, “the methods and goals are [...]

Back in October, I indicated it was important to move beyond monitoring reputation management and develop mechanisms and key performance indicators in the analysis of those monitors. I said that “A mistake may hurt a person or company, but other issues may reveal systemic problems that will only continue and potentially snowball into even larger [...]

Changing a business culture from one that is based on gut instincts to one that is data driven is not easy, but with hard work and perseverance it can be accomplished. This is the first in a two part series that gives a basic framework for how it can be accomplished. Each company is unique [...]

A recent article in Investor’s Business Daily opened with the following:  “Warning: If you’re seeking job security, don’t think about becoming a chief marketing officer.”
I would revise that warning slightly: If you are interviewing for the CMO job, take a hard look at two things before you accept:
1.) What is the organization’s analytics infrastructure? You can’t [...]

So taking last week’s post a step further, there are some real benefits to approaching analytics as a discipline not just a chore or task that you do once a month .
The book “On Intelligence” (2005, by Jeff Hawkins & Sandra Blakeslee) explains, among other things, how we learn. Information and experience get “pushed [...]

Planning is a cornerstone of any business, to be able to identify what work needs to be completed, who needs to do it, and how long it should take them allows you to identify resource issues, plan for scaling, and determine if you’re actually making money on a project.
In the past I’ve used MSProject, Excel, [...]

The big news, is that Microsoft is looking to purchase Yahoo for $44.6 billion. While there is often a focus on MSN’s Live.com lagging in the search space, and desperately needing Yahoo’s ad inventory to come even remotely close to Google’s search share, there is one thing that is almost always missed in the analysis [...]