Social site StumbleUpon is a great way to drive traffic to your site. If you recall, from the end of year stats for this blog last year, StumbleUpon drove almost a third of total traffic.
For those who don’t know what StumbleUpon is, here’s a quick overview. It’s a social media site based on a toolbar. [...]
Microsoft has been promoting their demographic targeting capabilities in AdCenter for well over a year now. They’ve produced a case study and a four step process to applying their demographic targeting.
Google came into the game late, but they also offer demographic bidding and reporting. But, how valuable is this new demographic bidding?
First, Google is being [...]
Yesterday, Google announced that anyone with a YouTube account can now access statistics for the videos that they’ve uploaded. Among the stats you can see is the trend for views, along with where in the world the views are coming from. This allows you to see the lifecycle of the video; as well to as [...]
Tonight marks the start of the Toastmasters International Speech Competition, and I’ll be one of the contestants at my local club (Manassas Community Toastmasters.) This contest starts at the club level, working its way up through the area, district, and regional levels. Then, finally going international - with one person being crowned the best speaker [...]
There are lots of tools out there to view recommendations, costs and inventory (Google) or view competitive information for free or free trial - just to name a few. But, the best place to start your keyword research is using your analytics to find out what your current visitors are searching for on your Web [...]
My father, Walter Dawkins, passed away today. He left this world on Easter Sunday, surrounded by family, music, and fragrant cuttings of the first spring blooms from a garden he nurtured for many, many seasons.
My father was not an easy man, but he had, as we say in the South, *texture*. I will [...]
Marketing a company to a variety of audiences - either through separate social media sites or a variety of marketing channels such as search, email, or video - may at first glance appear to fragment your marketing message and dollars. In reality, your online and offline marketing efforts often complement each other and work in [...]
Google has released Google For Non-Profits which they describe as “a one-stop shop for tools to help advance your organization’s mission in a smart, cost-efficient way.” There are no new tools being offered. But, since many non-profits are unaware of these free Google tools - it is an excellent source for organizations to learn about [...]
If you are a fan of bubble gum, you probably know Bazooka Joe, the main character of the comic appearing on the inside wrapper of Bazooka bubble gum. Bazooka Joe has been around since the 1950’s. I (still) find him strangely wise on occasion.
One of my favorite BJ strips features an interaction between Bazooka Joe [...]
Yesterday, Google launched their brand new portal aimed directly at the ranks of the nonprofits. From this portal you can access:
GMail
Google Checkout
Google Docs
Google Calendar
Google Analytics
Google Grants
YouTube
Blogger
Google Maps
Google Earth
Google Gadgets
Google Groups
So nothing new, but it’s all gathered together in one place to make it easier for nonprofits to access all of the available resources that Google [...]
