I like a good book, especially a good business book. Sure, you see many people at the beach in the summer with a gossip magazine, a music magazine, or maybe a trashy novel. Not me, give me books like Blue Ocean Strategy, Freakonomics, What Sticks, blink. That is my summer reading.

Of course, Amazon has me hooked with their combo of ‘one-click to buy’ teamed with their recommendations. So, now that the weather is warming up here, I’ve started this summer’s reading list. My first choice was obvious, Seth Godin’s new ‘Meatball Sundae.’

It is, as all his books are, fun to read and filled with great, handy information. In addition to getting a lot of useful tips about marketing in today’s world, I found the chapter about ‘The Man Who Invented Marketing’ very interesting.  The fourteen trends that are detailed in the book are right on the money.

Amazon’s recommendation compliments ‘Meatball Sundae’ perfectly. ‘Now is Gone’ by Geoff Livingston (with Brian Solis) is a very well-researched book about new media. It starts with five steps that a company must face honestly to understand if they are ready to embark into the new, social media. There are great real-life stories of companies who executed social media well, and some who didn’t.

I definitely recommend for anyone who’s company is thinking about entering the new world of social media to read both these books. They paint the realistic picture of the amount of work, resources, and planning that go in to being successful with new media.

Filed under: Off Topic on Tuesday, March 11th, 2008 by Joy Brazelle | No Comments
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