Creating successful pay-per-click campaigns is not rocket science. It just requires spending a little extra time and focusing a little extra effort to make your ad groups top performers.
The Basics:
1. Focused ad groups
2. Targeted, relevant keyword list
3. Well-written, interesting creatives
4. Tracking parameters
5. Negative keywords
6. Match type
For many marketers or business owners, managing pay-per-click campaigns is [...]
It’s been a while since we did a simple round up post over here, and since I’ve just spent the better part of Sunday working on a presentation (which will be posted to the Serengeti Communications Resources section after I’ve presented it on Wednesday), I felt that now was the ideal time to step back [...]
I read recently that Google’s homepage is the greatest landing page ever developed. With a market cap of nearly $139 billion, is it in fact true that google.com is the best landing page on the internet?
The goal of Google’s home page is to receive a search, any search. This does not seem to be a [...]
Reputation management is a topic that is discussed quite frequently on our blog and is a topic that Nan and Simon have often spoken about at conferences.
Many companies have reputation management issues. How they react to these issues will determine the overall impact it will have on their organization. Some companies are proactive, some are [...]
I like a good book, especially a good business book. Sure, you see many people at the beach in the summer with a gossip magazine, a music magazine, or maybe a trashy novel. Not me, give me books like Blue Ocean Strategy, Freakonomics, What Sticks, blink. That is my summer reading.
Of course, Amazon has me [...]
At my previous employer, I worked with a gentleman who had been employed by the NRA. He was full of interesting stories, but we’ll return to that at the end of this post.
Earlier this year, I was working on a Search Audit for one of our clients. As is usually done, I took a [...]
It has been reported that Google Analytics released a new feature which allows users to opt-in to a benchmarking feature. At first glance, a site may be able to be compared to industry-related sites “of similar size” based on visits, pageviews, pages per visit, bounce rate, average time on site, and percentage of new visits.
This [...]
One of the many treasured clients of Serengeti is the Kids Wish Network. It is a privilege to create support for their efforts to help benefit sick, ailing children.
Please see our video of young, sweet Ashley who sadly has passed on. Ashley’s valiant story is profound and moving. Her last wish - to meet Country-pop [...]
If you’ve ever called my cell phone you’ve been greeted with a message to enjoy the music and then a bit of the Elvis Costello song, ‘What’s So Funny ‘Bout Peace, Love and Understanding.’ It’s a great song, one of my favorites. But I have to admit that it is a bit less [...]
The obvious answer for this is that search volume does not predict success; what determines success is your ability to grab as big a share of the qualified volume of those search queries that you can.
However, just for fun - I thought I’d head over to Google Trends and take a look at the search [...]
