What exactly is the difference between teal and turquoise? How about purple and violet? I’m sure there is an art school answer, but the point is - color is subjective. My teal could be my client’s turquoise.
At Serengeti, I work with clients on designing their home pages, emails, ad campaigns, and more. [...]

Here at Serengeti headquarters, I am seeing something nobody else in the office is: news, blog posts, and video displaying below the third result in Google’s SERPs.

Is anyone else seeing this?

From a three day PPC seminar, you can learn the basics of how to build and manage a PPC campaign. You may even be exposed to advanced topics like A/B and multivariate testing. However, gleaning actionable tools and techniques for your own campaigns will likely require more than three days of classroom training if you [...]

It is my turn to host the Nonprofit Blog Carnival, so I’ve chosen one of my favorite topics, Social Media.  I’m a big fan of Social Media for nonprofits because I believe that it can radically improve the efficiency and ROI of the marketing program.  True, the direct ROI of Social isn’t as measurable as [...]

Here at Serengeti Towers we talk a lot about social media, getting people involved and interested in your company / product, and building out a community.  On Monday of this week Scott Adams did just that.  The new Dilbert site gives users the ability to create their own punchlines for each strip, then vote on [...]

Landing pages are a critical part of any online marketing campaign. Yet too often, they do not get the attention and time necessary to produce the kind of quality that will deliver optimal results. It seems that landing pages frequently are thrown together without much thought and reasoning.  Sometimes, landing pages are no more than a current page on [...]

Joy did a nice post yesterday on how Analytics can help you fix problems on your Web site that may negatively impact conversions.  Analytics data can provide a gold mine of information and is the logical place to start in terms of assessing the efficacy, or persuasiveness of your current site. 
In addition to Analytics, today’s [...]

There are some aspects of Web analytics that can be very complicated. But, when it comes to using analytics to create persuasive architecture, it is a no-brainer.
Persuasive architecture is creating the framework on your site to funnel traffic into desired paths to create desired behaviors (e.g. conversions).
The simple way to do this is a three-step [...]

So your marketing plan has you pushing the advertising for your company through several seeming disparate marketing channels at the same time. Let’s say that you’re doing search, online video, email, tv, radio, billboard. Should those mediums interact? Should they carry their own messages? Should they all carry the same [...]

There’s your website. To you it looks great, you can’t imagine anyone not liking it. All of the features you feel that a user could want are there; the navigation, the logo, the specials, etc.
Then you get feedback from one or two people that it looks a bit 1999-ish. Is that a problem? [...]