Stumbling to Success Part II
Filed under: PPC, Social Marketing on Monday, April 7th, 2008 by Simon HeseltineLast week, I talked about using StumbleUpon to drive traffic to your site. This week, I’m going to touch on using paid advertising in StumbleUpon. Yep, that’s right, just like Facebook – you can pay for targeted traffic from a social media site.
Why do you want to pay? To put your landing page in front of a targeted StumbleUpon audience. To a user, the page appears just like any other stumbled page. There’s nothing to indicate that it was paid for. As usual, if they like the page, they can thumb it up, and if they dislike it they can thumb it down. When the ad runs its course, those thumbs count. And, if the page has received enough positive votes - it’ll start being displayed organically once more. So, your paid campaign can boost your organic stumble campaign.
How do you do it? Simply go to the StumbleUpon advertiser interface and sign up (it’s a different login to your regular StumbleUpon account). Once you’re in, all you have to do is enter the URL of your landing page and select the categories that it should be targeted towards. You can select as many as you want, but be careful…each category may respond differently to your page, so choose wisely.
Further targeting allows you to go down to the country, state, or city level; selecting either or both sexes, and determining the age range of the people you want to see your ad.
Funds are added through PayPal, and can take up to 5 days to be added to your account (which will delay your SU ad from launching). Currently, each view costs 5 cents, so for 1,000 views – you’ll only spend $50. With enough thumbs up, you’ll get many more views for your $ (dollar cost averaging). So, if you have the content - it’s a worthwhile avenue of exploration.
Naturally, this is a service that we offer as one part of our Social Media Services. We’ll be more than happy to talk to you about your content and develop & execute a social media strategy for you.
