Here at Serengeti Towers we talk a lot about social media, getting people involved and interested in your company / product, and building out a community.  On Monday of this week Scott Adams did just that.  The new Dilbert site gives users the ability to create their own punchlines for each strip, then vote on the best ones. Here’s my attempt to SEO it up.

What this does for the Dilbert site is it:

1. creates a community (users must sign up to comment or save their work)
2. gives users the tools to share their thoughts through either the strips, comments, or voting
3. gives Scott Adams ideas for future strips, or at least ideas for what other people find funny, to allow him to fine tune his humor
4. gets people like me linking to it and talking about it.

Nicely done Mr. Adams.  Now let’s see if you can come up with a better punchline than either he or I (and the ‘tastes like chicken’ one has been done to death on the site).

Filed under: Social Marketing on Friday, April 25th, 2008 by Simon Heseltine |
You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.