So, you want to know about SEO? Where do you learn? What should you learn? How should you start? Well, there are a few options open to you, so let’s look at each.
Self taught, on the job:
This is always going to be one of the best ways for you to find out what works [...]
My inbox is crammed with Social Media Training announcements. Sometimes I wonder if the people giving trainings on social media marketing outnumber online content creators. (Maybe this is the next study for The Pew Internet and American Life Project?)
I’ve given a fair number of Social Media (SM) trainings and sat in on a few. At [...]
Several years ago, I worked at a company who bought an enterprise Web analytic packages with implementation services and training. The analytics company sent a consultant to help with the implementation and deliver the training. The training was three and a half consecutive days. For almost the entire time, we went through the configuration options, [...]
Search Marketing is a relatively new field. It’s been around less than a decade, but it’s a field that has evolved a great deal over the years. But, tactics that worked as recently as 2005 may not work now. How can a company keep its staff up to speed on the changes & ensure they [...]
When managing PPC campaigns, it can be easy to get bogged down in the day to day management of the accounts and overlook critical areas that impact the overall performance. Too often, we see complacency settle in as PPC accounts seem to run along smoothly - meeting the goals that were originally set at the [...]
One of our ‘bread and butter’ tasks here at Serengeti Communications is that of the Search Audit. We will either perform these in conjunction with an Analytics Audit, or stand alone. That said, what is in a search audit? What do you find out? How does it help you?
Let’s start at the beginning and walk [...]
Social Media is everywhere (it is, quite literally, what people do on the Internet today) and there is no shortage of tactical advice and examples of “Social Media campaigns” online. But beware: Jumping into Social Media without a well thought out strategy and a real understanding of the space increases your chances of a [...]
The choice to become a data driven organization is a very important one (we’ve written about this topic often on Endless Plain) because it is the first step toward making big ROI gains. Once data becomes the focus for marketing decision making, it is important to ensure that you understand what to measure, what not to measure, and what to [...]
Last week, I talked about using StumbleUpon to drive traffic to your site. This week, I’m going to touch on using paid advertising in StumbleUpon. Yep, that’s right, just like Facebook - you can pay for targeted traffic from a social media site.
Why do you want to pay? To put your landing page in front [...]
Less than a decade ago, video content was an afterthought in the wide world of the Web. Long load times, intensely pixelated resolution, and the always aggravating ‘red-light, green-light’ buffering led to an increasingly frustrating experience. At that time, online video was a limited content type being served by a medium that didn’t have the [...]
