I am new to Serengeti Communications, but worked at AOL for seven years. One risk of admitting you work(ed) for AOL is that friends, family, people sitting next to you on an airplane, all assume that you know everything about the Internet and by association, computers. I would get phone calls asking me how to [...]

According to Nielsen, online buzz about sustainability issues is growing by leaps and bounds.  What’s more, consumer buzz has expanded beyond global warming and climate change (the hot topics of 2006).  Consumers and influential bloggers are now buzzing about a broader range of sustainability issues, such as greenwashing and corporate social responsibility (two topics generating [...]

One of the biggest frustrations of running campaigns on search engines or other ad networks is the fact that the numbers just don’t add up. When logging into Google, you see the number of clicks. But, looking to your Web analytics for the number of clicks can be quite different.
Much has been written about [...]