“When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” - MailChimp
There are days when I swear at least half of my new emails are marketing messages or SPAM. Filters have helped, but our email inboxes are fuller than ever. Because of “inbox overload” [...]

Google AdWords has begun beta testing a new feature called Automatic Matching that according to Google will “show your ads for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups.” You are automatically opted-into the feature and have to go into Campaign Settings in order to [...]

Back in the early ’90’s in the UK there was a commercial for the soft drink - Tango. This commercial showed that when you drank a can of their soda, a little orange man would run up to you and slap you in the face - “You’ll know when you’ve been Tango’d”

As you may [...]

Just a little reminder that your error pages need to be NOINDEX-ed or added in to your robots.txt file to be excluded, otherwise things that you don’t want ranking for your brand … may.

Okay, you just got out of that meeting with your client. They like your idea.  The general plan indicated by your storyboards and treatment seemed to match their concept/mission statement. Time to move on to the next step.
As the producer, you already knew how you wanted this program to look, but you had to ‘comic [...]

Anchor text is the text on a Web page that you click which takes you to another page. To get a little bit more technical, it’s the hyperlink text. It’s the text that the search engines look at to get some idea of the context of the page being linked to. If the anchor text [...]

What’s the most common reason brands find themselves on the “ouch” side of social media?  I started thinking about this after reading Jeremiah Owyang’s list of brands that have been punk’d by social media in the past few years.  As I made my way through Jeremiah’s list and began adding some of my personal favorites, [...]

Recently, I found myself on a plane with no computer, no ipod, not even a book. Armed with only the airline magazine and a pen, I decided to try to figure out how to play Sudoku. I had always been intimidated by the game because it looks pretty difficult. The airline magazine actually had really [...]

One problem that I’ll frequently hear when gathering requirements for a Search Audit, is that a site used to rank well for a particular term, but no longer does.  I’ll ask what content they had that used to rank for that term.  Sometimes I’ll hear that it was either pages that were taken down due to [...]

I was shocked when I saw the stats from the recent BlogHer study: 36.2 million women are active in the Blogosphere each week!  And almost half of female Gen X Bloggers are publishing and posting about parenting. 
What’s more shocking: 55% of these women would give up alcohol, 42% would give up their Ipod and 20% would [...]