WOMMU Conference 2008 - Miami
Filed under: Education and Training, Social Marketing on Thursday, May 8th, 2008 by Simon Heseltine
Today marks the first day of the inaugural WOMMU event from WOMMA. The Word Of Mouth Marketing Association made the decision that they wanted to mix theoretical, practical, and hands-on experience together at their next conference, so the Word Of Mouth Marketing University concept was launched.
Since we were interested to see how different this conference is to the usual conference, I drew the short straw and ended up in Miami… (slight jest there, but it’s not that easy to get around on crutches).
The first challenge was to find the conference. Throughout their site, they refer to the conference in Miami, but don’t give an actual location. They did list a hotel as a partner site, so I asked at the front desk…they weren’t sure, but said they’d had quite a few people ask. After having other people ask me where the conference was going to be held, I finally got hold of a hotel employee who knew that yes, it is being held in this hotel. I then told others, and let them know the floor to register. On second thoughts, maybe this was intentional… what better way to let people know about the conference location than through word of mouth.
The conference today runs from 7am to 6pm (with several networking events to follow). I’ll post a daily recap here today and tomorrow, with observations on the tracks that I’ll be following (either Social Media or Word of Mouth Marketing), so stay tuned to this channel.
