Recently, I found myself on a plane with no computer, no ipod, not even a book. Armed with only the airline magazine and a pen, I decided to try to figure out how to play Sudoku. I had always been intimidated by the game because it looks pretty difficult. The airline magazine actually had really good instructions on how to figure the puzzles out. One of the most interesting things that I learned was that just as important as what numbers should go in the boxes, was what numbers should not go in the boxes.

The same rings true in successful Web reporting. With all of the available metrics, it is very easy to become defeated and overwhelmed by information overload when looking at your Web analytics.

Jim Sterne wrote a great post about this topic. I could not have stated it better. I have spoken with so many marketers who are in the habit of providing monthly ‘lists of meaningless data’ with no insight and context. Using analytics to measure success really does recast effective marketing deparmtents as strategic business consultants.

Filed under: Analytics on Tuesday, May 20th, 2008 by Joy Brazelle | No Comments
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