Anchor text is the text on a Web page that you click which takes you to another page. To get a little bit more technical, it’s the hyperlink text. It’s the text that the search engines look at to get some idea of the context of the page being linked to. If the anchor text says NonProfit Services, then the search engines start to think that the page has something to do with NonProfit services. Simple enough?

Then, why do so many people still insist on using “Click Here” as the anchor text? Back in the early days of the Web, when the average user was still getting acquainted with the Web - informing the user of the action that they should take was more necessary.  These days it’s downright wasteful.

The page on your site with the video on the starving children in Africa isn’t about “Click Here.”   You should motivate users to “View the Video on Famine Stricken African Children,” or whatever keywords you’re trying to target.

If you really do want to rank for “Click Here,” you’ve got one heck of a job ahead of you trying to knock the current champ off that perch…

Filed under: SEO on Thursday, May 22nd, 2008 by Simon Heseltine |
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