Next week, I’m off to the Bahamas for my first cruise in 10 years. Despite currently being on crutches, I’m still looking forward to the sun and fun. So last week, when I was at the WOMMA WOMM-U conference, I was interested to attend the Carnival Cruise Lines case study and see what they’re doing [...]

In a presentation that I gave at SMX-London last year, I used Somerfield (a supermarket chain in the UK) as an example of a firm that was having an issue with Universal Reputation Management. Back then, there was a YouTube video ranking for their name that was displaying with text talking about how Somerfield was [...]

It may be time for an analytics ‘check up.’
Many marketers I talk to have inherited an analytics package either from a previous employee or from another department. Most assume that everything was set up completely and correctly and that the data is good. Of course, why wouldn’t they assume this?
In my experience, this is a [...]

Is Make a Wish bankrupt?  Is that really true?  Yahoo suggests it, and those suggestions are based on actual search volumes, so there must be a groundswell of people who believe it to be true…

Unless, of course, a popular site such as The Onion put out a parody story about a kid who wished for [...]

Day 2 of the WOMMA - WOMM-U Miami conference started off at 8am after a nice breakfast. The first presenter was Bob Pearson of Dell, who delivered an energetic presentation on what Dell has learned about word of mouth marketing so far…
Obserations:

The online world is going through the most significant change in history
The [...]

Making a well rounded video program, no matter the length, is a lot like preparing your best dish for a dinner party. Every step of the process needs an equal level of precision and applied fundamental understanding. Lack of attention to detail anywhere in the regiment can turn your five-star tiramisu into a deflated [...]

The day started out with welcome and introduction to the conference, with the tagline “Join the Conference”. Word of Mouth Marketing is growing, over the last 5 years WOM has grown 30% annually, to end up at 2007 with a $1 billion spend. Over the next 5 years the annual growth is expected [...]

Today marks the first day of the inaugural WOMMU event from WOMMA. The Word Of Mouth Marketing Association made the decision that they wanted to mix theoretical, practical, and hands-on experience together at their next conference, so the Word Of Mouth Marketing University concept was launched.
Since we were interested to see how different this conference [...]

Upon discovering that a blog is an appropriate marketing channel for your company, you need to build the site. Designing a blog for a company is not a great deal different from building out any other part of a site, or creating a new corporate site.
Tip #1: Do not use a generic template through Blogger/Blogspot [...]

In marketing, like many things - it is easy to get into a routine, to narrowly focus your attention on one theme.

Despite the fact that there were a lot of us, our parents chose to focus on the single theme, names that start with ‘J’

This is especially true of pay-per-click. It is not uncommon to [...]