Last night, I was online shopping for a new beach bag and bikinis for my upcoming trip to the Outer Banks. I typically prefer to shop in brick and mortar stores, because I enjoy the shopping experience - touching and feeling what I’m buying. However, I had a busy work week and hadn’t had a [...]
Remember when name brand goods were never blatantly shown in movies or on TV? Soda cans simply said “Cola” and looked generic. Those days are long gone.
Over the last twenty years, a major shift in product placement has occurred. Advertisers and media realized how valuable subtle placement and outright endorsements could be. Slowly, brands made [...]
Yesterday, Google announced a new media research and planning tool called Google Ad Planner. It is targeted to media planners and is intended to allow them to easily create media plans based on the demographics of their target audience or sites that the media planner knows their target audience frequents. The tool will then allow [...]
How many times have you received a note from the ‘widow’ of a deposed Nigerian General, or an email informing you that your email address was selected to win the UK lottery for 62 million Euros?
Obviously, they’re scam emails. Yet there must be people who fall for them or they wouldn’t keep sending them out.
An [...]
Last week I wrote about how to track word of mouth traffic. Once you benchmark the data for your word of mouth traffic, you can begin to improve on it, to increase the traffic from word of mouth.
1 - Make it easy to spread the word
On every email you send, landing page you create [...]
My parents came into town last week. So, the weekend before was spent frantically cleaning the house from top to bottom. Of course, this led to me finding many things forgotten or thought lost, and other items began to accumulate with like objects. Towards the end of the cleanup, I was left with the realization [...]
After growing weary of story after story of girl fights, sexual deviants, and copyright infringement on YouTube; it was nice to read a positive story covering a true Internet fairytale.
A few years ago, Arnel Pineda was just a singer in a cover band in the Philippines. Now, he is the new lead singer of Journey [...]
It’s been a full year now since we started our blog. During the past year, we have hopefully provided you all with some great insights into the digital marketing world that we here at Serengeti Communications spend so much of our time in.
For this post, I’ll share some of the stats and trends from [...]
Warning: This post is a bit of a rant.
My daughter came across the term “Brand Slut” in The Little Hiptionary (a Bangin’ Pocket Reference for Kewl Peeps Everywhere) and remarked “Oh Mom, this is so you.”
Now, I’ve actually heard that term (being in marketing). It refers to someone who displays loyalty to no single brand. [...]
Word-of-mouth traffic can be some of the best, most qualified visitors to your site. But, how do you actually know if you are getting traffic from word-of-mouth? PPC and SEO efforts are easy to track because you can segment out traffic based on the specific referrers or entry pages (PPC). You have to be a [...]
