Are you just beginning to get your feet wet in the world of Web analytics and have decided to try out Google Analytics or another analytics packages on your site?  Well, I would imagine you’re probably feeling a bit overwhelmed. You are not alone as the vast amount of data you now have can be a daunting task to fully understand. There are a number of resources that are available for you to help you get up to speed. One of which is a series of videos that Google has uploaded to YouTube under the Google Conversion University Playlist.

That should help give you some of the basics on Web analytics.  There are, however, many issues that you may not even be aware of such as an incorrect implementation of your analytics package that is preventing you from collecting accurate data.  This is the case with virtually every new client that I’ve gone in and looked at how their Web analytics package was implemented.  An analytics audit is a great way to find out if your Web analytics package has been implemented properly and correct the issues that are discovered.

Once you have accurate data, then what do you do with it?  If you watch some of the Google Conversion University videos you’ll have a basic knowledge, but if you want to learn more check out our customized Web analytics training programs that we offer.  And if you don’t have the time to really dig into your analytics data - then, our Web analytics consulting services may be of interest to you.   

The worst you can do is “implement” a Web analytics package and then pretend to understand the data.  That will not get you anywhere.  If you’re not prepared or don’t have the time to fully understand Web analytics, then make sure you at least you have someone on your side that can guide you through the vast amount of data.

Filed under: Analytics, Audits, Education and Training on Thursday, June 5th, 2008 by Nate Linnell |
You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.