The final presenter of the unconference was Kami Huyse of MyPrPro who jumped right into the engagement part of the conference.  After a brief discussion on where she was coming from on the topic of ethics, she jumped right in with an example of a flog (fake blog), asking the audience how ethical they felt that particular style of engagement was.

After a long and interesting discussion throughout the theater, the common consensus was that it wasn’t ethical.  And they just make you look stupid when you get found out, which you more likely than not will. That’s not to say that some people didn’t come down on the side of the floggers, because some did, but that was only one or two in the audience.

The real takeaway from the discussion that Kami led was that blogging is not a sales channel, and companies (especially the marketing departments) should stop viewing it as such.

Filed under: Education and Training, Social Marketing on Saturday, June 14th, 2008 by Simon Heseltine |
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