It’s been a full year now since we started our blog. During the past year, we have hopefully provided you all with some great insights into the digital marketing world that we here at Serengeti Communications spend so much of our time in.

For this post, I’ll share some of the stats and trends from our first year. Visits and Unique Visitors have fluctuated some, but they both have a nice upward trend.

1. 10 Public Speaking Tips
2. 8 Tips for Blogging Inspiration
3. Google Grants Enforces Spending Cap Policy
4. SES Chicago 07 – Dealing With Difficult Clients
5. Google Grants Application Process for Nonprofits
6. Cutting Edge Linking Tactics – SMX London
7. Is it Teal or Turquoise? Avoiding Design Pitfalls
8. SES London 2008 Interview – Piers Stobbs
9. Sprint, Social Networks and a Bad Reputation
10. Social Media Marketing Campaign Process

The top 5 sources of traffic during our first year were:

1. Stumbleupon.com
2. Google
3. Direct/No Referrer
4. Searchengineland.com
5. Yahoo

If you break the top posts down by source it reveals how most of the top posts made it into the top 10. The reason goes back to Simon, our social media expert, and what posts get stumbled. The top 10 posts that stumbleupon.com drove traffic to were:

1. 10 Public Speaking Tips
2. 8 Tips for Blogging Inspiration
3. Google Grants Enforces Spending Cap Policy
4. Is it Teal or Turquoise? Avoiding Design Pitfalls
5. Sprint, Social Networks and a Bad Reputation
6. SES Chicago 07 – Dealing with Difficult Clients
7. Facebook can Destroy Your Future
8. SES London 2008 Interview – Piers Stobbs
9. Cutting Edge Linking Tactics
10. 20 Steps to Driving Nonprofits into Web 2.0

Seven of the top 10 posts for the year were also part of the top 10 posts from stumbleupon.com.

Looking at the top 10 posts that Google referred visitors to reveals what posts ranked well organically. These varied considerably from the top 10 overall posts and the top 10 from stumbleupon.com. There were:

1. How to Measure Brand Awareness
2. Measuring Conversions
3. Social Media Marketing Campaign Process
4. Steps to Create a Successful Campiagn
5. Integrating Marketing Efforts for Your Nonprofit Social Media Plan
6. Google Grants Application Process for Nonprofits
7. 6 PR Disasters from Late 2006 to the Present
8. Googles New Youtube Program for Nonprofits
9. PayPal Pushes Nonprofit Program
10. SES Chicago 07 – Dealing with Difficult Clients

Comparing the top posts from various sources gives us great insights into what resonates with our audience and how best to expand our reach. The coming year should continue to see an upward trend for our key metrics as we are able to expand our reach with posts that hopefully, our readers enjoy.

As we grow as a company, so to will our list of blog contributors who will provide their own perspective on our industry The coming year should be filled with new insights and helpful tips to help guide you through the vast digital landscape. So, thanks for reading our blog and we look forward to what lies ahead in the coming year.

Filed under: Analytics, Off Topic on Thursday, June 19th, 2008 by Nate Linnell | No Comments
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